ISPs look at your sender reputation to determine whether you follow email marketing best practices or not.Įven if you aren’t sending spam emails, a high bounce rate can mean you are perceived that way. When an Internet Service Provider (ISP) bounces or returns an email, this negatively affects your deliverability. Maintaining your list’s health helps boost engagement and keeps your list from decaying. There are 5 reasons why you should clean your email list. Why should you clean your email list regularly?
#Program to clean email list verification#
What is email list cleaning?Įmail list cleaning, sometimes called email verification or validation, is the identification and removal of harmful or invalid email addresses. Even if your list is great and has high engagement, you still need to clean it regularly. This is where email list cleaning is crucial. Even a list with a few of these addresses on it is headed in the wrong direction but can be mended. Sending newsletters or promotions to an email list with outdated, low quality or harmful addresses is worse than sending no email at all. But even more important is the accuracy of the list.
![program to clean email list program to clean email list](https://cdn.wethegeek.com/wp-content/uploads/2020/02/email-verification-and-validation-services.jpg)
You shouldn’t expect much from an email list of disinterested or unengaged contacts. Maintaining a clean email list is at the forefront of any successful email marketing campaign.